In 2013, Caixabank launched a pilot test of a new flagship office called A Barcelona, which was later expanded to other cities. This new office concept allows the entity to introduce new experiences in customer service, combining a high level of technological innovation with the highest standards of quality and personalization in financial advice. Physical barriers between customers and employees are removed. The new spaces have different areas for immediate attention, personalized attention and specialized attention required by personal banking customers. There is also a central area with technological supports and interactive elements for the client.